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Papers On Theories & Theorists
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Brave New World's Savage Reservation:
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(5 pp) Real power is in the hands of ten World Controllers, who exercise rigid control at all levels to maintain their ideals: conditioning everyone to think alike, banning natural births, and handing out the tranquilizer soma to those not happy enough. Games, work, and social groups are structured to keep everyone content. "But (in this Brave New World, we learn,)every one belongs to every one else." The question that is put to us with this discussion is choosing either the Brave New World, where "sixty-two thousand four hundred repetitions make one truth, or the Savage Reservation, a stark, but dramatically alive, unknown remnant of the past. Bibliography lists 3 sources.
Filename: BBhuxsr.doc

British Telecom; Advertising So the Audience Understands the Message
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This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.
Filename: TEBTaudi.rtf

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