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Papers On Marketing Case Studies
Page 29 of 509
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Alcohol Beverage Segments and Fosters in Australia
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This 16 page paper examines the way in which the alcoholic drink market could be segmented. These segments are then applied to the well known Australian company Fosters, identifying which of the segments are most important and why, looking at the characteristics and behaviour of the segments. The bibliography cites 7 sources.
Filename: TEfoster1.rtf
Alternative Solution for a Potentially Compromising Business Situation
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A 5 page solution to a situation facing a new-hire at a company which manufactures therapeutic medical devices. The new-hire has been instructed to misrepresent their volume needs to an outside provider with the intent of canceling the order after the smaller volume which is really needed had been obtained. Although the supervisor sees this as the only means of obtaining the small quantity of specialized tool upon which company survival rides (a volume which the outside firm could not feasibly produce with any profitability for themselves), the new-hire recognizes that misrepresenting his company’s intentions to another company would not only be a sure way of gaining an even worse industry reputation than what his new company already had but quite possibly immerse the company in a costly and counterproductive legal proceedings. The new-hire figures out an alternative approach which preserves both his personal ethics and his company’s reputation. No sources are listed.
Filename: PPbusAny.rtf
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