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Papers On Marketing Case Studies
Page 28 of 509

Airline Advertising
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This 10 page paper considers the statesmen that "Too much contemporary airline advertising is boring, stereotyped and sexist". The paper examines this using six different airlines advertisements, for television and print and deconstructing the marketing content. The bibliography cites 11 sources.
Filename: TEairadv.rtf

Airline Strategy: A Comparison of Southwest, Delta, United, and American Airlines
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A 5 page discussion of the factors influencing airline success and failure. Identifies Southwest as standing head and shoulders above its competitors in term of market share. Notes that this success revolves around Southwest’s emphasis on being a short-haul company; one that doesn’t pretend to offer many of the amenities of the industry icons like Delta, United and American Airlines. Its emphasis is getting from point A to point B in as expedient and efficient manner as possible. The author asserts that while the other airlines wouldn’t benefit as much from changing their route structure they would benefit from a greater concentration on efficiency and less on customer amenities. Bibliography lists 3 sources.
Filename: PPairlin.rtf

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