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Papers On Marketing & Consumer Behavior
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Advertising an ADHD Drug
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A 5 page paper criticizing an advertisement appearing in a national publication and offering an alternative approach. Drug advertising is more demanding than that for other products, and that advocating the use of drugs to manage ADHD is even more sensitive than others. Bibliography lists 4 sources.
Filename: KSmktgADHD.rtf

Advertising and Public Relations -- Codependent Media Landscapes
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This 7 page report discusses the media landscapes of public relations and advertising and the ways in which they interact in the larger processes of public communication. The relationship between the two demonstrates how the line between where the media landscape of one reality and the next blur. The report also briefly discusses how the radical transformation of the business environment in recent years has been reshaping business communication. Bibliography lists 5 sources.
Filename: BWmedlnd.wps

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