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Papers On Marketing & Consumer Behavior
Page 27 of 721
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A Review of Jay Levinson’s “Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business”
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A 5 page review of the newest edition of this innovative marketing primer. This edition has been updated substantially to reflect technological innovations which make guerrilla marketing even more effective today than it was twenty years ago. Levinson’s book excels in instructing the reader how to best promote a product to capture the most return on the advertising dollar. No additional sources are listed.
Filename: PPgurMrk.rtf
A Review of Martha Barletta’s book Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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This 5 page paper is a comprehensive review of Martha Barletta’s book “Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment”. The paper looks at the contents of the book, the main arguments and the value that it may add to the marketing environment. The bibliography cites 1 source.
Filename: TEwomenm.rtf
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