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Papers On Marketing & Consumer Behavior
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Sucessfully Bringing Software To The Marketplace
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A 10 page paper discussing the key components of a successful software launch. What are the problems facing developers? How can they be resolved? Bibliography lists ten sources.
Filename: Software.doc

THE SOCIAL-CULTURAL ENVIRONMENT OF MARKETING
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This 5-page paper explains the social-cultural environment of marketing. Issues discussed include international marketing, the importance of culturalism in any marketing plan and the concept of consumerism. Bibliography lists 4 sources.
Filename: MTsocuma.rtf

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