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Papers On Management Theory & Applied Operations Mgt.
Page 21 of 460
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Accountancy, Decision Making, Marketing, Motivation – Tutorial
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This 62 page paper incorporates 5 essays addressing different topics within the general headings in the title. Essay #1 begins with a scenario and then discusses quantitative methods for forecasting, specifically explaining the time-series decomposition model. The essay does not include actual calculations but describes this model. Essay #2 focuses on strategic marketing management and includes discussions of developing brand loyalty and brand equity and marketing and advertising to gain market share. This essay also includes a discussion of the importance of global branding. Essay #3 is about managing people and organizations and includes discussions and explanations of several theories of motivation, including a discussion of theories of motivation for today's knowledge workers. Essay #4 discusses accountancy for managers and includes explanations of the absorption costing approach, marginal costing and activity based costing. The last essay is about strategic decision making and competitor analysis. It discusses economies of scale, economies of scope, marginal costing, price elasticity of demand. This final section also includes a comprehensive discussion of Porter's structure -> conduct -> performance paradigm and resource-based approaches to strategy. Numerous examples are incorporated in each section. 4 Illustrations are included. Tutorial comments are incorporated throughout the text. Bibliography lists 44 sources.
Filename: PG52mis.rtf
Accounting in the Realm of Electronic Commerce
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Ecommerce saves time and money, particularly in relationship to accounting functions. By allowing the bank to handle cash, the vendors to handle accounts payable, the stock vendor to handle the stock investment portfolio, etc., the company can be stripped down to its barest essentials . . . in support of a fully functional financial institution, no matter its trade. Reviewed in this regard are internets and intranets, advantages and disadvantages of ecommerce, batch and real-time processing, EDI, and ERP systems. Bibliography lists 3 sources. jvActUse.rtf
Filename: jvActUse.rtf
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