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Papers On Advertising Issues
Page 31 of 183

Advertising Techniques To Encourage Consumer Buying
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6 pages in length. Advertisers will go to just about any and all lengths in order to catch consumer attention and persuade people to purchase their products. The extent to which specific marketing techniques are utilized speaks volumes regarding the manipulative power contemporary advertising possesses. Some of these industry techniques advertisers use as a means by which to influence consumer buying include rhyme; alliteration and assonance; double meaning; repetition; dramatic words; metaphors; odd orthography; foreign terms; euphemisms; weasel words; and the breaking of linguistic rules of grammar and semantics. The writer discusses some of the above mentioned techniques. Bibliography lists 5 sources.
Filename: TLCAdMrk.rtf

Advertising The American Dream
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This 5 page paper reviews three advertisements found in the October, 2001 issue of SELF magazine in light of Jack Solomon's ideas from his essay "Masters of Desire." The American Dream is discussed in light of the essay and the ads. Bibliography lists 4 sources.
Filename: SA140Ad.rtf

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