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Papers On Advertising Issues
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Advertising on the Internet; Creating Pull for Bricks and Mortar Stores
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This 4 page paper considers if it is possible to internet advertising in order to create demand for a product in retail stores and persuade the retailers to stock the goods. The paper looks at the case of Estee Lauders’ ‘Advanced Night Repair Concentrate’, and considers if this type of strategy will persuade the shops to stock the product. The bibliography cites 7 sources.
Filename: TEadinter.rtf

Advertising Psychology: A Research Proposal
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This 5 page paper provides an overview of a research proposal. This paper outlines the methodology to explore the issue of advertising psychology. Bibliography lists 5 sources.
Filename: MHAdvPsy.rtf

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