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Papers On Advertising Issues
Page 28 of 183

Advertising Issues
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A 3 page research paper that very briefly deals with some specific areas of marketing, such as models of consumer decision-making; personality theories; tri-component factor model and problem-solving consumer strategies. Bibliography lists 4 sources.
Filename: khadvis.rtf

Advertising Issues
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A 5 page paper that discusses specific issues related to advertising. The first section discusses what puffery is and provides examples, the second discusses certain brand principles and two that Starbucks used and then forgot, and the third brief section critiques an ad for Wonderbra. Bibliography lists 4 sources.
Filename: PGadis3.RTF

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